(Hanover, 28.11.2023): Two strong companies have joined forces in the German trade fair and event landscape for the construction and real estate sector: blackprintpartners GmbH (blackprint), which specializes in transformation, digitalization and innovation in the construction and real estate sector, is entering into a strategic cooperation with Deutsche Messe (Hanover). The plan is to combine trade fair and conference formats.

The future conference "REAL PropTech" - launched by blackprint in 2017 and now the industry's reference event - Europe's largest pitch event "REAL PropTech Pitches" and the "PropTech Germany Award" will be linked with the "Real Estate Arena" from Deutsche Messe's portfolio.

Both partners are united by the conviction that the more successful the integration of all parties involved in the entire life cycle of a property and the better the networking of those involved in the entire value chain, the greater the innovation momentum in the construction and real estate industry. Digitalization, sustainability and a willingness to transform play key roles here.

Next year, the REAL PropTech Pitches will be integrated into the Real Estate Arena on June 5 and 6, 2024. The previously independent digital event, where young companies network with each other and with established companies, will thus be physically hosted for the first time in three years. By giving all participants access to the informative short pitches on site, the matchmaking app and special networking opportunities, the cooperation between Deutsche Messe and blackprint aims to drive innovation and future viability in the construction and real estate sector.

The procedure for Germany's most important award for innovative solution providers will also change from 2024. The three best companies will be selected by expert judges in each of the 10 pitch categories. The finalists for the PropTech Germany Award will be announced at the Real Estate Arena.

The REAL PropTech future conference will initially continue to be organized independently. The partners are considering merging the formats in the future in order to strengthen the market position and offer the industry a consolidated, strong platform from trade fair to conference, from interactive formats to masterclasses and networking in view of the increasing number of events.

Sarah M. Schlesinger comments on the new partnership: "The strategic cooperation with Deutsche Messe enables the further development of the innovation ecosystem and the consistent networking of relevant industry players, PropTechs and venture capitalists. It also advances our ability to deliver relevant information and impetus for a sustainably successful construction & real estate sector. I am proud that, immediately after gaining entrepreneurial independence, we can combine the potential of blackprint with such a strong partner as Deutsche Messe, whose market presence and service portfolio provide the perfect leverage to take us to the next level."

Michael Rose, Head of New Trade Fairs and Events at Deutsche Messe AG, added: "As Germany's most innovative real estate trade fair, the Real Estate Arena has already taken a firm place among the established formats of the real estate industry after its second edition. The focus on transformation, innovation and networking of all participants in the real estate value chain is the basis for its success. The approach of integrating project development, planning design, financing, implementation, the entire construction sector as well as operation and FM is unique in its scale. Through our cooperation with blackprint, we will be placing a further focus on the megatopics of future-proof cities, sustainable real estate and smart city issues in the future. blackprint is the ideal partner for this."

blackprint was founded in 2016 as an early-stage accelerator and venture capitalist to promote PropTech. From these activities, the German PropTech ecosystem and its most important platform events, awards, publications such as the regular PropTech reports, studies and market reports as well as the excellent PropTech Scouting and Matchmaking, which is funded by the Federal Ministry of Education and Research, have developed.

Deutsche Messe and Real Estate Events GmbH have organized the Real Estate Arena 2022 together for the first time. With its focus on B and C cities and the medium-sized construction and real estate industry, it was able to establish itself as a new platform from a standing start. At the second edition last May, the event counted more than 275 exhibiting companies - 40% more than at the premiere - and with 4850 visitors from all over Germany, 60% more than at the first event. The organizers expect further growth for the Real Estate Arena on 5 and 6 June 2024.

About blackprint

As a network platform, blackprint sees itself as a driver of an innovative, sustainable, user-oriented and, above all, future-proof construction and real estate sector. Launched in 2016 with the Booster programme as an early-stage accelerator and venture capitalist to promote PropTech, the focus is on networking the relevant players from established construction and real estate companies, PropTech venture capitalists, universities, associations and cities as well as providing relevant information and impetus to drive digitalization, innovation and sustainable future viability. Since 2017, blackprint has been promoting its own platforms such as the leading tech & future conference REAL PropTech as well as customized networking formats such as Europe's largest pitch event, the PropTechGermany Award or cooperation events for visibility, reach, positioning and networking of partners in the ecosystem. With data, research and coaching expertise as well as wide-reaching offers and media such as expert blogs, own publications in PR, magazines as well as studies and reports, blackprint provides important information, expert impulses and know-how on trends, innovations and PropTech topics.

As part of the sustainability and tech scouting awarded by the ZIA in 2020 and funded by the Federal Ministry of Education and Research, blackprint analyzes new technologies, innovative business models and developments in the construction & real estate sector and identifies process efficiency potential, provides competitive intelligence or new yield opportunities. Based on the developed database system and broad industry network, blackprint Matchmaking ensures scalable networking with PropTechs. Further information: www.blackprint.de