Real Estate Arena aims to continue its growth in 2024 - even more networking, innovation and start-ups

Hanover (September 2023). Ever new regulations, an explosion in interest rates, a shortage of skilled workers and climate change: the list of challenges that the real estate industry has had to face - in some cases for years - is long. New networks and collaborations, knowledge transfer and inspiration are of existential importance for business development - especially in such uncertain times. The Real Estate Arena, Germany's other real estate trade fair, offers all of this. From June 5 to 6, 2024, the motto will be for the third time: Courage. Controversial. Up close.

With its focus on B and C cities, smaller municipalities and the medium-sized construction and real estate industry, the Real Estate Arena attracted 4850 visitors from all over Germany last May. As companies and representatives from all areas of the real estate value chain are represented at the trade fair and conference, the quality of the networking and the new business relationships that were forged at the Real Estate Arena were particularly praised.

In the meantime, the Real Estate Arena has established itself as a permanent fixture in the real estate industry and is planning further growth despite the difficult conditions. More than 50 companies have already confirmed their participation. "The Real Estate Arena's approach of involving everyone involved in the real estate value chain is unique - and can deliver real added value right now. The problems in the sector are now so complex that they can no longer be solved between project developers and investors alone. Cooperation across the individual disciplines creates a real competitive advantage," said Hartwig von Saß, Project Manager at Deutsche Messe AG.

The Real Estate Arena 2024 also wants to strengthen its profile as a relevant conference platform and once again bring top-class speakers to the stage. Dr. Eckart von Hirschhausen, a well-known medical doctor from television, will give a keynote speech. "Eckart von Hirschhausen will bring in perspectives from outside the industry and explain the connections between climate change, health and real estate," said von Saß.

In order to further develop its character as a platform for innovation, the Real Estate Arena will also continue to expand the exhibition area for PropTechs. Von Saß: "These young, often digitally driven companies are the innovation laboratory of the real estate industry. They show how processes can run faster and better - and often create the efficiency that makes projects more profitable." To this end, the collaboration of recent years with blackprint is being expanded.

The cross-industry approach and the different perspectives are also appreciated by the participants of previous events. "In addition to the many valuable specialist contributions, the trade fair offers a good platform to engage in discussions with each other, as well as with politicians and administrators. Especially in these challenging times for our industry, it is essential that we network, learn from each other and join forces," said Nadine Otto, Managing Director of Gundlach Bau und Immobilien GmbH & Co. KG. Ann-Katrin Enz, Project Manager DESIGNING THE FUTURE at Drees & Sommer, agrees: "What impresses me about the Real Estate Arena is not only the diversity of the topics, but also the diversity of the participants. In times when transformation is taking place across all sectors, communication is the be-all and end-all. It not only connects different players, but also drives innovation and helps to realize shared visions." Ken Kämpf, Managing Director of GP Hoch- und Ingenieurbau, adds: "For us, the Real Estate Arena is the trend-setting event of the year with its unique field of participants and the right feel for topics and trends."

The main topics for the coming year have been clearly defined: under the headings of project development, digital real estate, location and district development, real estate perspectives, new & hidden potentials and building operations, there will be space for all questions and different perspectives of the real estate industry. The Real Estate Arena 2024 therefore promises to be another unique event for the real estate industry.