Real Estate Arena starts on May 18 with exciting content
Future of housing, transformation of rural areas, resource architecture and a lot of technology.28 Apr 2022
The new platform for the real estate industry focuses specifically on the medium-sized real estate sector and B and C locations. The topics cover the broad spectrum of future challenges and opportunities for the real estate industry: It ranges from the future of housing, sustainability concepts for residential quarters, the transformation of rural regions to the resource architecture and the connection of digital technology with real estate at a good 20 PropTechs.
Around 3000 visitors from all over Germany are expected to attend the two days of the event. In the mixture of conference with almost 100 speakers and the contents of the exhibitors, the Real Estate Arena promises to become a new meeting place for the industry already at the premiere. Federal Minister of Construction Klara Geywitz, Lower Saxony's Minister of Construction and the Environment Olaf Lies, Hanover's Lord Mayor Belit Onay and numerous other district and local politicians from all over Germany will also attend the event. The first trade fair at the exhibition center after the pandemic lockdown will be officially opened by Minister Lies and Mayor Onay at 10:00 a.m. on May 18.
The "WohNext" project of the GdW (Federal Association of German Housing and Real Estate Companies) and the two state associations from the north vdw and vnw (booth B14) shows on two levels how the housing of the future can develop. The house shown is assembled from prefabricated wooden modules in Hall 23, and the rooms are equipped with technology from numerous partners, such as a kitchenette of the future.
Living is also the topic at the booth of the Hanover-based housing developer meravis, which will be presenting the new quarter and the connection of living, life, mobility - also thanks to digital applications - at its booth (Booth B07). The meravis digital subsidiary Spiri.bo is theme partner Digitalization of the Real Estate Arena. As one of the many concrete examples, Hanseatische Immobilien-Treuhand (booth F49), for example, will be showing a residential construction project from Münster. GP Papenburg AG (Booth B44) will present itself with the Wasserstadt Limmer. The Dornieden Group (Booth B60) will also be showing solutions for neighborhood development. An important role at the Real Estate Arena will be played by Kronsrode, a new district being built on the outskirts of Hannover, to which 90-minute excursions will be offered on the first day of the fair. The city and region of Hannover (Booth B26) are making it possible.
The fact that comprehensive digitization can be the solution to many problems in the real estate industry can be seen at the booths of more than 20 PropTechs - including the joint booth of blackprint (booth F36), where the Central Real Estate Committee ZIA is also participating - and also many established companies. Scalable and market-ready solutions for customer interface and tenant communication, for internal workflows, acquisition or interim financing processes, and also for increasing the energy efficiency of buildings will be presented.
The exhibitor engie Deutschland (Booth D34) places the topic of sustainability at the center of its presentation, once as a theme partner sustainability, and also with the presentation of the Berlin neighborhood project "Das neue Gartenfeld", in which engie is co-responsible for the so-called Quartierswerk and thus demonstrates holistic sustainability management in one of the largest residential construction projects in the country.
Drees&Sommer (Booth A48) and Patrik Bergmann of madaster will address how planning can be more resource-efficient and sustainable in the future. The "resource architecture" is the subject of the stand of the Netzwerk Baukultur (Building Culture Network) (Stand B34), where several architect organizations, including the BDA and the Lower Saxony Chamber of Architects, will be presenting themselves. The booth has not only opened its own Instagram account for the Real Estate Arena. The spectacular concept prevailed in a competition held by interdisciplinary student* groups of architecture and interior design from the University and College of Hanover. Many parts of the stand - such as the entire furniture - are built by the students themselves.
Interior design, furnishings and furniture are also the focus of Gielissen (booth C60), the New Work theme partner, which is putting the Nike World in Berlin, which it co-developed, at the center of its presentation. FAZ editor Carsten Knop and architect Eike Becker will use the example of the FAZ Tower in Frankfurt to illustrate the importance of architecture for new working environments. The fact that new concepts of work also include new furniture is demonstrated at Pro Office.
The retail companies Lidl (Booth D28) and Kaufland (Booth E27) will present themselves at the Real Estate Arena as partners for new projects in the regions. Particularly in rural regions, the establishment of food retailing continues to be a key issue. This and other topics will be addressed, for example, by Oldenburger Münsterland (Booth B56) - silver sponsor of the Real Estate Arena - and the mayors of Cloppenburg and Vechta will also discuss the opportunities for rural areas on the Arena stage.
The BAUM Unternehmensgruppe (Booth B38) plans, develops and manages high-quality office, commercial and residential properties in sustainable locations. At the Real Estate Arena, the company will show current and already realized projects. As an innovative and reliable business partner, the BAUM Unternehmensgruppe is also looking for an exchange with visitors - also with a view to new business ideas.
Hannover's largest housing company hanova (booth C47), which stands for ecologically and socially sustainable urban development, will also be represented at the Real Estate Arena. The hanova team "Project Development" is looking forward to exchanging ideas with visitors on topics such as construction projects, housing, neighborhood work, urban development, sustainability and other topics of the industry. Gundlach Bau und Immobilien will be addressing the topics of sustainability, digitalization and new work at its stand (Stand B84) and will be looking at how CO2-neutral construction can succeed in the future.
Hanover-based exhibitor Aptum (Booth C70) is building a booth that will be a bit of a trade show within a trade show. The company stands for a holistic approach to real estate consulting. Aptum's goal: to bring a "breath of fresh air to the German real estate industry" with disruption and modern approaches.
Panattoni (Booth D37), Europe's largest project developer for industrial and logistics real estate as well as business parks, will also focus on the sustainability of real estate at the Real Estate Arena. This includes the revitalization of brownfield sites, the energy-efficient construction of logistics properties or the generation of green electricity through photovoltaic systems - Panattoni will be showing how projects can be designed to be even more resource-efficient. Among other things, the solutions of Green City Solutions (Booth B84) will be used, which will also ensure good air with their City Tree at the Real Estate Arena.
enercity will also be present at the "Real Estate Arena" with its complete solutions for the housing industry: CO2-neutral, sustainable and smart. The range of services offered by the energy service provider from Hanover, which is active throughout Germany, includes electric mobility, decentralized energy generation, energy efficiency, telecommunications, smart infrastructure and neighborhood solutions. enercity offers its customers this package from a single source - and will also be demonstrating this at the trade fair.
Engel&Völkers (Booth B52) is coming to the Real Estate Arena in Hanover with seven partners from all over the north. The specialists will present the latest market data and have very detailed knowledge of regional and local markets. The topic of photovoltaics is also on the agenda at Engel&Völkers Commercial. A photovoltaic guidebook, which will be presented at the trade fair stand, shows under which conditions the investment is worthwhile and what needs to be taken into account.
Several workshops, in which visitors can participate free of charge, round off the program. For example, Ute Pfeifer, owner of Pfeifer Intercoach, is offering a workshop entitled "Time for the essentials". Although many managers have graduated from university and are experts in their field, leadership requires additional management skills. While leadership focuses on visions and goals, management is more about coordination, order and structured task completion. Both are necessary to keep companies on track and to develop them further. Self-reflection and the development of a solution-oriented attitude are important as a basis. Helpful thought models and tools are presented in the short seminar.
The exhibitor Portagon will provide compact information on digitalized financial planning of real estate projects. ESG guidelines, tightened risk assessments and building regulations - financial planning in a company is not an easy undertaking. This makes innovative solutions all the more important for securing financing and knowing the overall liquidity of the company and individual projects at all times. Only close and cross-project control can prevent a dreaded liquidity bottleneck. Justus Lubahn, Teamlead Sales at portagon, and Tom Eller, Head of SDR at Agicap, will show how projects are enabled by AI-supported liquidity planning and innovative crowdinvesting, and how real-time data can form the basis for informed decisions.
In addition, Deutsche Messe will for the first time offer a new digital tool for uncomplicated networking of exhibitors* and visitors*. Participants who have given the necessary consent can also network digitally at the Real Estate Arena, as easily as they know it from common messenger services.
For the first time, visitors arriving by car can use the Real Estate Arena website to make their journey climate-neutral through various offsetting measures. In addition, large parts of the trade fair's stand construction are built from systems that can be used multiple times in order to keep the CO2 footprint as low as possible.
The concept of the Real Estate Arena was developed in a co-creation process with representatives from the real estate industry. Together with Real Estate Events GmbH, Deutsche Messe AG is organizing the event for the first time on May 18 and 19, 2022. More than 180 exhibitors have registered, almost 100 speakers will be on stage on both days, and additional programs will be offered at some booths. Around 3000 visitors* are expected. The fair will take place on both days from 10 a.m. to 7 p.m. at the Hannover exhibition center in Hall 23.
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